Trends Report

Our Favorite Mobile Websites, And How They Did It

Five Case Studies Show How To Reinvent Your Mobile Website

July 21st, 2017
Ted Schadler, Vice President, Principal Analyst
Ted Schadler Vice President, Principal Analyst
Danielle Jessee, null
Danielle Jessee
With contributors:
Martin Gill , Julie Ask , Amy Homan , Peter Harrison

Summary

Few customers and even fewer prospects will use your app — but they will visit your website on their phones. Alas, when they arrive, their experience pales in comparison to your app — and even your desktop web. How do you expect to draw in new customers like that? As a digital business professional, it's time to start over and build app-like mobile web experiences. This report takes a deep dive into why and how five different companies reinvented their mobile websites to become more app-like for their non-app customers.

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