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For B2B Marketing Professionals

Partner-Based Marketing Accelerates Elusive Shadow Channel Engagement

Model Your Partner-Based Marketing Program After ABM Best Practices

May 22, 2019

Why Read This Report

Today's empowered B2B customers demand a new level of specialization and sophistication from third-party firms that assist them. Choosing the wrong partners can have dire consequences on your business: increasing costs, limiting revenue growth, and ceding new markets to competitors. Channel leaders need a partner-centric approach to recruitment modeled on the best practices of account-based marketing (ABM). Forrester calls this partner-based marketing (PBM).

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Table of Contents

  • Channel Chaos Adds New Partner Recruitment Challenges
  • Use ABM As The Model For Your Partner-Based Marketing
  • Follow These Five Steps To Succeed With PBM
  • Recommendations

  • Kick-Start PBM With The Right Data, People, And Approach
  • Supplemental Material
  • Related Research Documents

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