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For B2C Marketing Professionals

Perk Up Your Loyalty Program

Continuous Improvement: The Customer Loyalty Playbook

January 8, 2019


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This is the Continuous Improvement report in The Customer Loyalty Playbook For 2020.

Why Read This Report

Loyalty programs have been around for more than 35 years, and consumers are growing tired of their banality. B2C marketers looking to launch or relaunch programs need to orchestrate, package, and deliver a mix of benefits that will drive purchase behavior and build long-term customer loyalty. This report dives deep into program building blocks and benefits to help you construct the program your consumers want to participate in. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Stop Neglecting Your Pedestrian Loyalty Program
  • Tackle Three Dimensions To Up The Value Of Your Loyalty Program
  • Recommendations

  • Refine The ABCs Of Your Program: Align, Boost, Contain
  • Supplemental Material
  • Related Research Documents

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