Save or Share this Report

For B2C Marketing Professionals

Perk Up Your Loyalty Program

Continuous Improvement: The Customer Loyalty Playbook

January 8, 2019

Authors

Playbook icon

This is the Continuous Improvement report in The Customer Loyalty Playbook For 2019.

Why Read This Report

Loyalty programs have been around for more than 35 years, and consumers are growing tired of their banality. B2C marketers looking to launch or relaunch programs need to orchestrate, package, and deliver a mix of benefits that will drive purchase behavior and build long-term customer loyalty. This report dives deep into program building blocks and benefits to help you construct the program your consumers want to participate in. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Stop Neglecting Your Pedestrian Loyalty Program
  • Tackle Three Dimensions To Up The Value Of Your Loyalty Program
  • Recommendations

  • Refine The ABCs Of Your Program: Align, Boost, Contain
  • Supplemental Material
  • Related Research Documents

Recommended Research