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For B2C Marketing Professionals

Perk Up Your Loyalty Program

June 4, 2021

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This is the Continuous Improvement report in The Customer Loyalty Playbook For 2021.

Why Read This Report

Loyalty programs are a ubiquitous and popular tactic for retaining customers and encouraging loyalty. B2C marketers looking to launch or relaunch programs need to orchestrate, package, and deliver a mix of benefits that will drive purchase behavior and deliver value to existing and empowered customers. This report dives deep into program building blocks and benefits to help you construct a program that retains customers and is one in which your customers want to participate.

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