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For B2C Marketing Professionals

Person-To-Person Payment Goes Mobile

But P2P Mobile Payment Is A Technology In Search Of A Market

April 19, 2007

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Why Read This Report

A number of firms in Western Europe have recently launched payment systems that allow consumers to make person-to-person payments using their mobile phones. Executives at other payment system operators, mobile operators, and banks need not rush to follow suit. We are not convinced that there is a large market for these new systems: Currently P2P supports only well-defined, narrow payment scenarios like mobile airtime prepay top-up of another person's prepay account. Instead, P2P payments are likely to become just one feature within broader mobile banking and mobile payment services.

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