Skip to main content

Save or Share this Report

For Infrastructure & Operations Professionals

Pick The Right Location Technologies To Support Customer Experience And Operational Initiatives

Hint: Beacons Aren't Always The Answer

February 4, 2016

Authors

Why Read This Report

To provide differentiating, personalized experiences for customers and improved profit margins, many executives are looking to beacons. However, for infrastructure and operations (I&O) professionals seeking to help complement a business strategy with the right technology, there's a broad array of location technologies that provide tools and insight to improve the customer life cycle beyond surface-level engagement. In this report, Forrester guides I&O pros through the process of selecting the right wireless location technology for a business scenario.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).

Purchase

Table of Contents

  • Location Matters In Business — And It Matters More In Digital Business
  • Get Grounded In The Why And The How Of Location Technology
  • Use Cases Will Guide Location Technology Decisions
  • Recommendations

  • Follow CEN Principles When Deploying Wireless Location Technology
  • Supplemental Material

Recommended Research