Trends Report

Pick The Right Location Technologies To Support Customer Experience And Operational Initiatives

Hint: Beacons Aren't Always The Answer

February 4th, 2016
Michele Pelino, Principal Analyst
Michele Pelino Principal Analyst
Andre Kindness, Principal Analyst
Andre Kindness Principal Analyst
With contributors:
Christopher Voce , Julie Ask , Vanessa Wegner , Kara Hartig

Summary

To provide differentiating, personalized experiences for customers and improved profit margins, many executives are looking to beacons. However, for infrastructure and operations (I&O) professionals seeking to help complement a business strategy with the right technology, there's a broad array of location technologies that provide tools and insight to improve the customer life cycle beyond surface-level engagement. In this report, Forrester guides I&O pros through the process of selecting the right wireless location technology for a business scenario.

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