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For Infrastructure & Operations Professionals

Pick The Right Location Technologies To Support Customer Experience And Operational Initiatives

Hint: Beacons Aren't Always The Answer

February 4, 2016


Why Read This Report

To provide differentiating, personalized experiences for customers and improved profit margins, many executives are looking to beacons. However, for infrastructure and operations (I&O) professionals seeking to help complement a business strategy with the right technology, there's a broad array of location technologies that provide tools and insight to improve the customer life cycle beyond surface-level engagement. In this report, Forrester guides I&O pros through the process of selecting the right wireless location technology for a business scenario.

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Table of Contents

  • Location Matters In Business — And It Matters More In Digital Business
  • Get Grounded In The Why And The How Of Location Technology
  • Use Cases Will Guide Location Technology Decisions
  • Recommendations

  • Follow CEN Principles When Deploying Wireless Location Technology
  • Supplemental Material

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