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For B2C Marketing Professionals

Picture This: Europeans And Their Digital Photos

How Are Digital Image Capture Devices And Storage And Reproduction Services Faring With European Consumers?

June 8, 2007


Why Read This Report

Digital photography is now a mainstream activity for around half of European consumers, with ownership of camera phones catching up fast — although generally not primarily for taking pictures. Huge volumes of digital photos are being generated by consumers and stored on PCs, shared via email, printed of course, and even used in more Social Computing-type applications like blogging and online photo sharing. The resulting client lock-in opportunity from our happy-snapping society for eBusiness, channel, and product management professionals at image capture and reproduction device manufacturers like Canon, HP, and Kodak? Developing and launching inclusive photo management services without reinventing the wheel.

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