Best Practice Report

Planning Great Analyst Days

A Planning Tool For Events Attended By Industry Analysts

March 5th, 2007
Kevin Lucas, Principal Analyst
Kevin Lucas Principal Analyst
With contributors:
Thomas Mendel, Ph.D. , Malcolm Ramsay

Summary

While analyst days may be a great way to inform, impress, and obtain feedback from industry analysts, they can be a nightmare to arrange given the unusual combination of event management and analyst relations (AR) skills that they demand. AR must nonetheless embark on such projects with a plan that identifies tasks, deliverables, participants, and dates that are specific to the organization of analyst days, combining this information into a tool that will drive timely delivery against milestones and ultimately the event as a whole. Such a plan can be constructed from scratch; alternatively, a detailed, modifiable template is available from www.forrester.com.

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