Predictions 2011: What Will Happen In Market Research
Major Changes Are In Store For The Market Research Profession
December 17, 2010
Why Read This Report
Until a couple of years ago, the market research department was the only department that proactively collected data from customers and prospects and broadcast it into the organization, but now data is streaming in from multiple sources simultaneously: Web tracking, Web measurement, social media listening, and primary and secondary research, just to name a few. 2011 will be the year when this data starts to converge on market research departments. As a result, they will need to prepare themselves for the future by implementing organizational changes, understanding how technological developments will change their roles, adding emerging research methodologies to their tool kits, and embedding social media as an information source.
Already a Client?
Log in to read this document.
Become a Forrester Client
Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Best Practices For Managing A Market Research Online Community
June 15, 2012 | Lindsey Colella
Predictions 2012: What Will Happen In Market Research
December 21, 2011 | Reineke Reitsma
Market Research Online Communities Gain Visibility And Uptake
October 7, 2009 | Tamara Barber