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For CMO Professionals

Predictions 2014: B2B CMOs Will Juggle Data, Brand, And Organizational Investments

December 19, 2013

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Why Read This Report

In 2014, business-to-business (B2B) CMOs will have to determine the right balance of investments in data and analysis, brand building efforts, and organizational adaptations that help handle these changes to the marketing function. In this report, Forrester highlights the priorities of B2B marketers in 2014 and what those changes will mean to their competitive strength and longer-term plans.

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