Predictions Report

Predictions 2014: B2B CMOs Will Juggle Data, Brand, And Organizational Investments

December 19th, 2013
Sheryl Pattek, VP, Executive Partner
Sheryl Pattek VP, Executive Partner
With contributors:
Laura Ramos , Lori Wizdo , Ryan Skinner , Alexandra Hayes , David M. Cooperstein

Summary

In 2014, business-to-business (B2B) CMOs will have to determine the right balance of investments in data and analysis, brand building efforts, and organizational adaptations that help handle these changes to the marketing function. In this report, Forrester highlights the priorities of B2B marketers in 2014 and what those changes will mean to their competitive strength and longer-term plans.

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