Skip to main content

Save or Share this Report

For Application Development & Delivery Professionals

Predictions 2014: Digital Experience Delivery Matures With Smart Investment

AD&D Should Adjust Priorities To Build And Buy Appropriate Tools

February 3, 2014

Authors

Why Read This Report

Digital experience priorities must quickly evolve to keep up with fast-paced or fickle customer expectations evidenced by adoption patterns for smartphones, Facebook, or Snapchat. Given the frantic pace of digital, organizations invest or are left behind. This investment to meet digital expectations must include three areas: home-grown development, commercial software integration, and retaining core staff and IP. Forrester predicts three key changes in each of these areas will affect 2014 investment priorities.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).

Purchase

Recommended Research