Predictions Report

Predictions 2015: Digital Banking Teams Finally Get Serious About Innovation

How Digital Banking Will Change In 2015 And What Digital Executives And Teams Should Do To Respond

November 6th, 2014
Peter Wannemacher, Principal Analyst
Peter Wannemacher Principal Analyst
With contributors:
Alyson Clarke , Benjamin Ensor , Stephen Walker , Rachel Roizen , Audrey Blumstein

Summary

As digital touchpoints become the primary way bank customers interact and transact with their banks, eBusiness and channel strategy professionals at banks, card issuers, and credit unions need to meet and exceed customers' needs and expectations. To win, serve, and retain their customers, digital banking teams will need to understand what will change in the coming year — and what to do about it. This report lays out our predictions of how digital banking will change in 2015, and the actions we recommend digital banking teams take for each one.

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