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For eBusiness & Channel Strategy Professionals

Predictions 2015: Healthcare Retail Goes Live

New Consumer Models Move To Scale

November 17, 2014

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Why Read This Report

The healthcare digital landscape will continue to mature in 2015 as insurers and providers build consumer-centric journeys that leverage best practices from retail industries. The main question eBusiness professionals face will be how to approach the digital journeys developed in smaller venues and make them actionable at scale. Whether it's online enrollment, healthcare personal financial tools, or improved engagement and care coordination, retail customer journeys will begin moving beyond experimentation to digital delivery products and services for mass adoption. eBusiness professionals in healthcare will seize the age of the customer by focusing on optimizing new customer journeys and technologies, removing consumer pain points, and measuring performance to win, serve, and retain customers.

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