Predictions Report

Predictions 2015: Marketing Leaders Mix Data, Content, And Insight To Craft Brand Experiences

Customer-Obsessed Marketers Will Harness The Power Of Contextual Data To Deliver Highly Differentiating Brand Experiences

November 10th, 2014
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
Luca Paderni, null
Luca Paderni
With contributors:
Srividya Sridharan , Mary Pilecki , Carlton Doty , Olivia French , Wei-ming Egelman

Summary

The year 2015 will see the gap between customer-obsessed brands and the rest grow even wider. As more interaction data from multiple channels and touchpoints floods customer databases and marketing automation systems, customer-obsessed marketing leaders will strive to influence and optimize brand experiences across the entire mix of media and channels. In this report, we outline how a new data-fuelled, software-powered, and context-focused strategy will begin to reshape marketing in 2015.

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