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For B2C Marketing Professionals

Predictions 2015: Marketing Leaders Mix Data, Content, And Insight To Craft Brand Experiences

Customer-Obsessed Marketers Will Harness The Power Of Contextual Data To Deliver Highly Differentiating Brand Experiences

November 10, 2014

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Why Read This Report

The year 2015 will see the gap between customer-obsessed brands and the rest grow even wider. As more interaction data from multiple channels and touchpoints floods customer databases and marketing automation systems, customer-obsessed marketing leaders will strive to influence and optimize brand experiences across the entire mix of media and channels. In this report, we outline how a new data-fuelled, software-powered, and context-focused strategy will begin to reshape marketing in 2015.

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