Save or Share this Report

For B2C Marketing Professionals

Predictions 2016: Media's Unbundling Accelerates

How TV, Audience Data, And Ad Quality Will Change For Marketers

November 13, 2015

Primary author headshot


Why Read This Report

The year 2016 will see the process of digitization of the media ecosystem continue apace and addressability will cut across all types of media, accelerating the unbundling of media offering and bringing even more to the fore the strategic importance of first-party data. This brief outlines how the relentless digitization of the media ecosystem will reshape advertisers' and publishers' priorities, re-allocate advertising budgets, unbundle media packages, and challenge or extend existing digital platforms' reach.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).