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For Customer Insights Professionals

Predictions 2017: Artificial Intelligence Will Drive The Insights Revolution

Advanced Insights Will Spark Digital Transformation In The Year Ahead

November 2, 2016

Why Read This Report

For too long, customer insights (CI) professionals have been in the shadows of functional silos, unable to scale their expertise beyond specific marketing and commerce use cases. But insights-driven firms that truly gain strategic competitive advantage from insights are showing us how CI practices can rise up to become strategically relevant across all parts of the business. This report makes predictions on how artificial intelligence (AI) and big data technology, customer context, and the strategic prioritization of insights will make 2017 the year of the insights revolution.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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