Predictions 2017: The Dawn Of ‘Less Is More' In Marketing
In A Post-Digital World, Marketers Will Prioritize Quality Experiences Over Quantity Of Advertising
November 3, 2016
Why Read This Report
"Less" is not in the modern B2C marketer's lexicon. The easiest way to reach fragmented audiences has long been "more": more ads in more places with more frequency — until now. With frustrated consumers blocking ads, Forrester predicts that in 2017, marketing will tip away from volume-based advertising strategies toward quality experiences across the entire customer life cycle. Expect this rebalancing to affect everything from technology to organization.
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