Predictions Report

Predictions 2018: Mobile Evolves Into The Digital Experience Conductor

November 8th, 2017
Thomas Husson, Vice President, Principal Analyst
Thomas Husson Vice President, Principal Analyst
Julie Ask, null
Julie Ask
Jeffrey Hammond, null
Jeffrey Hammond
Michael Facemire, null
Michael Facemire
With contributors:
Martin Gill , Laura Naparstek , Jaclyn Galan , Peter Harrison

Summary

2018 is the year that mobile becomes core to the digital ecosystem. Devices are evolving to seamlessly work together. Tooling is following that evolution, allowing developers to build for burgeoning ecosystems. Development shops are keeping pace thanks to these tools, while marketing organizations are desperate to keep up. This report outlines the mobile trends that development teams and digital business leaders should look for in 2018.

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