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For eBusiness & Channel Strategy Professionals

Predictions 2020: B2B Commerce And Marketplaces

Headless Models Enable Innovation Across The Value Chain, While Manufacturers Get Back To Basics

October 29, 2019

Why Read This Report

The API economy and marketplaces have proven to be more effective at delivering value than vertically integrated value chains. They are principled on stewardship of the customer problem, sense and respond more quickly to market needs, and offer outsized returns to investors relative to their lumbering incumbent cohorts. This report offers five predictions for eBusiness and channel strategy professionals to consider for the upcoming year in B2B commerce.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Want to know what will happen in 2020? Visit Forrester's Predictions 2020 Hub, where you can read what's coming next in marketing, customer experience, technology, innovation, and more.

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