Predictions Report

Predictions 2016: The Mobile Revolution Accelerates

November 9th, 2015
With contributors:
Sharyn Leaver , Dan Bieler , J. P. Gownder , Andras Cser , Frank Gillett , Fatemeh Khatibloo , Pamela Heiligenthal , Christopher Voce , Christopher Mines , Kasia Madej

Summary

As the mobile mind shift speeds up even more in 2016, consumers' expectations will soar, pressuring you to do better at tapping contextual data to serve them better. More companies will treat mobile as core to the whole customer experience — not just as a channel — and an ocean of vendors eager to capitalize on this frenzy will teem with new players emerging as existing ones join forces or die off. This brief tells how that story will play out across 15 top trends you need to know about to successfully evolve your culture, organization, and processes for mobile and leapfrog your competition.

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With
Frank Gillett
Fatemeh Khatibloo
Pamela Heiligenthal
Christopher Voce
Christopher Mines
and Kasia Madej