Predictions 2017: ABM Boosts B2B Marketing's Customer Obsession IQ

A Lifelong Customer Focus Will Move ABM's Impact Beyond Better Sales Alignment
November 3rd, 2016
With Contributors:
Peter O'Neill
Allison Snow
Mary Shea, PhD
Steven Wright
Tim Harmon
Matthew Camuso
and Kara Hartig


Account-based marketing (ABM) strategies help business-to-business (B2B) marketers identify prospects with a higher likelihood to buy or better business fit so that they can reallocate budget to engage those firms at scale. More importantly, doing so make

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