Predictions Report

Predictions 2017: Mobile Is The Face Of Digital

November 1st, 2016
MF
Michael Facemire
JH
Jeffrey Hammond
LN
Laura Naparstek
JW
Jennifer Wise
With contributors:
Martin Gill , Sharyn Leaver , Jaclyn Galan , Peter Harrison

Summary

Mobile is the face of digital: the core of customer experience for leading firms across a breadth of industries. Consumer app fatigue is forcing digital business professionals to offer a portfolio of mobile experiences that go beyond apps and depend on ecosystem partners, pull mobile in-house, operate as a collection of synced Agile teams building better customer experiences — not just digital ones — and collaborate closely with technology counterparts. They'll compose (not code) them using APIs like Lego bricks — breaking from the monolithic models of today.

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