Predictions Report

Predictions 2017: Mobile Is The Face Of Digital

November 1st, 2016
Michael Facemire, null
Michael Facemire
Jeffrey Hammond, null
Jeffrey Hammond
Laura Naparstek, null
Laura Naparstek
Jennifer Wise, null
Jennifer Wise
With contributors:
Martin Gill , Sharyn Leaver , Jaclyn Galan , Peter Harrison


Mobile is the face of digital: the core of customer experience for leading firms across a breadth of industries. Consumer app fatigue is forcing digital business professionals to offer a portfolio of mobile experiences that go beyond apps and depend on ecosystem partners, pull mobile in-house, operate as a collection of synced Agile teams building better customer experiences — not just digital ones — and collaborate closely with technology counterparts. They'll compose (not code) them using APIs like Lego bricks — breaking from the monolithic models of today.

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