Report

Predictions 2020: B2B Commerce And Marketplaces

Headless Models Enable Innovation Across The Value Chain, While Manufacturers Get Back To Basics
October 29th, 2019
With Contributors:
Mark Grannan
and Charlie Ruhl

Summary

The API economy and marketplaces have proven to be more effective at delivering value than vertically integrated value chains. They are principled on stewardship of the customer problem, sense and respond more quickly to market needs, and offer outsized r

Want to read the full report?

This report is available for individual purchase ($795).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.