Predictions Report

Predictions 2020: Privacy And Data Ethics

Marketers Fight To Retain Access To Consumer Data As Regional Regulations Make A Global Impact In Courtrooms And Boardrooms

October 30th, 2019
Fatemeh Khatibloo, null
Fatemeh Khatibloo
With contributors:
Stephanie Balaouras , Elsa Pikulik , Chahiti Asarpota , Christine Turley

Summary

2020 is poised to be the "year of the privacy regulator." As a result, privacy and data ethics will rightfully take their place on the boardroom agenda. This report lays out Forrester's five predictions for how the evolution of privacy and data ethics will impact marketers as well as business and technology leaders in 2020.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($795).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.