Trends Report

Predictive Analytics Can Infuse Your Applications With An "Unfair Advantage"

AD&D Pros Can Acquire The Skills — No Data Scientist Needed

August 27th, 2014
With contributors:
Holger Kisker, Ph.D. , Jeffrey Hammond , David Murphy


Sir Francis Bacon, an 18th-century founder of the modern scientific method, famously argued that "Knowledge is power." With all due respect to this great scientist, in the 21st century, "Prediction is power." It's the power all firms need to strengthen their BT agenda, helping them transform their technology, systems, and processes to win, serve, and retain customers. Predictive analytics is a key capability to make better decisions, avoid risks, and create differentiated, more individualized customer experiences. Predictive models may lie in your data — but only if you look for them. That's what predictive analytics is all about. Every application development and delivery (AD&D) professional and every technology management leader should know what predictive analytics is. This report gets AD&D professionals up to speed quickly so that they can lead the charge.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.