Trends Report

Presidential Candidate Sites Fail On Privacy

Forrester Applied A Part Of Its Web Site Review To Six Candidate Sites

November 14th, 2007
BT
Bruce D. Temkin
With contributors:
Moira Dorsey , Steven Geller

Summary

Presidential candidates use their Web sites to reach out to a wide range of constituents. But how effective are they at building trust during the interactions their supporters have with those sites? To help answer that question, we evaluated the sites of Hillary Clinton, John Edwards, Rudy Giuliani, Barack Obama, Mitt Romney, and Fred Thompson. All of the sites failed our privacy and security criteria. Candidates should make trust a major element of their site design requirements.

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