Trends Report

Presidential Candidate Sites Fail Usability

Forrester Applied Its Web Site Review To Obama And McCain Sites

August 28th, 2008
BT
Bruce Temkin
With contributors:
Moira Dorsey , Steven Geller

Summary

Forrester evaluated the usability of the Obama and McCain presidential campaign sites using an abridged version of its Web Site Review methodology. The results were not great: Both sites failed a majority of the criteria we evaluated. Interestingly, both sites failed to display their privacy and security policies — a problem with a known solution and one that we highlighted as a result of our reviews of candidates' Web sites late last year. Customer experience professionals responsible for these sites should start fixing this and other problems with known solutions.

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