Skip to main content

Save or Share this Report

For eBusiness & Channel Strategy Professionals

Prioritize Search, Alerts, And Card Management To Improve Your Mobile Banking Apps

Focusing On Certain Mobile Features Can Give US And Canadian Banks The Most Bank For The Buck (Get It?)

February 8, 2021

Primary author headshot

Authors

Why Read This Brief

Your mobile banking app could be better. The reality for most providers is that mediocre or poor mobile experiences frustrate your customers, inhibit brand differentiation, and act as a drag on business growth. To help executives and digital business leaders, Forrester identified three areas of mobile apps that banks should prioritize today: in-app search, alerts experiences, and card management tools. This report outlines why and how banks can improve these three crucial areas of mobile banking.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($395 USD).

Purchase

Recommended Research