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For CMO Professionals

Prioritize The Tech That Paves The Path To People-First Marketing

Tools And Technology: The Experience-Led Marketing Playbook

January 12, 2021

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Why Read This Report

CMOs and marketers are increasingly aware of their potential impact on the customer experience (CX). Nearly half of global marketing decision-makers say it's a high or critical priority. CMOs and marketers should align the tools in their tech stacks to four milestones that bring them closer to their prospects and customers. Read this report to understand the landscape of tools that can support CMOs' and marketers' people-first marketing programs.

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Table of Contents

  • Technologies Are Paving Stones On The Path To People-First Marketing
  • Recommendations

  • Take A Disciplined Approach To Tying Tech To People-First Marketing
  • Supplemental Material
  • Related Research Documents

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