Summary
When it comes to customer experience (CX), many businesses struggle to choose the projects and programs that are most likely to propel them toward success. CX prioritization is an active process that requires a team effort. Proceed in stepwise fashion, collaborating along the way with your stakeholders, until you get to a list of improvements, projects, and initiatives that incorporates the things that matter most. This is the first in a series of three reports on CX prioritization that will help CX pros use a bedrock of data and insights to make better choices.
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