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For B2C Marketing Professionals

Programmatic Advertising Spend Key Trends

Forrester Survey Reveals Programmatic Advertising Spend Is Evolving Across Multiple Formats, Device Types, And Buying Models

January 25, 2021

Why Read This Report

Programmatic buying has become increasingly dominant in recent years, growing its share of US digital advertising spend from 36% in 2014 to 64% in 2019. What began with a focus on online display banner ads on computers has expanded to cover ad buying across the digital advertising spectrum. This survey report sheds new light on programmatic's widening scope, revealing how programmatic ad spend is evolving across multiple formats, device types, and buying models.

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