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For CMO Professionals

Put Brand Energy To Work By Building A Five-Step Action Plan

Brands Must Complete The Circuit Between Emotion, Salience, And Fit

November 20, 2018

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Why Read This Brief

Forrester's brand energy framework is an emotion-driven model that captures the power of a brand and its ability to influence consumer decision making. CMOs: Read this report to learn how to put this framework into practice for your B2C or B2B brand by building a customized brand energy strategy and action plan. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • The Brand Energy Framework Is A Powerful Tool For Brand Action
  • Implement Your Brand Energy Plan In Five Steps
  • Recommendations

  • Build An Action Plan To Energize Your Brand
  • Supplemental Material
  • Related Research Documents

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