Business Case Report

Put The Business Back In Your Data Management Business Case

August 2nd, 2021
With contributors:
Gordon Barnett , Jeremy Vale , Gene Leganza , Elizabeth Hoberman , Andrew Dobak


Be customer-driven: It’s time for enterprise architects to put the business back in the business case. Partner with business stakeholders to define where and how data will advance the business and what capabilities it needs to evolve into an insights-driven organization. This report describes how to identify the stakeholders you should engage with to gather information, how to build business strategy into your data strategy, and how to make the business case for your data management agenda.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.