Q&A: 10 ABM FAQs — And Five More That B2B Marketers Should Ask More Often
March 15, 2017
Why Read This Brief
Business-to-business (B2B) marketers are aggressively moving to implement account-based marketing (ABM) and drive successful engagement at the account level. But the hype still confuses many, and others feel overwhelmed by anticipated changes. To help, we address — in FAQ format — your inquiries about how to initiate an ABM program, align with sales, measure outcomes, and leverage the right technology. We also answer common questions about ABM's maturity, importance, and role in relation to overall B2B marketing efforts within your company.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($349 USD).Purchase
Empathetic Content: The Key To Engaging B2B Buyers
March 13, 2017 | Laura Ramos
Increase The Payoff For B2B Events With Digital Immersion
January 4, 2017 | Laura Ramos
Predictions 2017: ABM Boosts B2B Marketing's Customer Obsession IQ
November 3, 2016 | Laura Ramos