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For Customer Experience Professionals

Q&A: Customer Effort Metrics — CX Pros Must Measure More Than "How Much"

July 29, 2019

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Why Read This Report

Customer experience (CX) professionals who want to measure customer effort often fail to consider important aspects of this challenge. This report answers five big questions CX pros should ask themselves as they attempt to determine just how hard their brand makes customers work to achieve goals.

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Table of Contents

  • Measuring Effort Is Important, But Firms Struggle To Do It Well
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