Best Practice Report

Q&A: The Secrets Of Successful Segmentation Revealed

Best Practices For Mastering This Core Customer Analytics Method

January 1st, 2018
Brandon Purcell, VP, Principal Analyst
Brandon Purcell VP, Principal Analyst
With contributors:
Shar VanBoskirk , Christian Austin

Summary

In the age of the customer, one size fits few. Customer segmentation provides the key to delivering relevant customer experiences, but many customer insights (CI) pros haven’t yet mastered segmentation fundamentals. Customer segmentation enables the intimacy and relevance that today’s increasingly empowered customers demand. Data-driven approaches like behavior-based and predictive segmentation surface valuable customer groups from your data. This Q&A report provides CI pros with best practices to develop and implement customer segmentation schemes successfully.

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