Best Practice Report

Q&A: What Branded Manufacturers Need To Know About Digital Commerce Strategies

March 26th, 2018
Michelle Beeson, null
Michelle Beeson
With contributors:
Fiona Swerdlow , George Lawrie , Sucharita Kodali , Meredith Cain , Sam Wolken

Summary

Direct-to-consumer (D2C) commerce is not a new approach to retail, but there is renewed interest among branded manufacturers, and additional options are available. As consumers become even more digitally connected, branded manufacturers are enticed by digital commerce benefits, such as better sales margins, increased product control, and richer customer relationships. This report answers digital business professionals' frequent questions regarding digital commerce strategy, including the different approaches, and the impact it has on existing retail partner relationships.

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