Save or Share this Report

For eBusiness & Channel Strategy Professionals

Q&A: What Branded Manufacturers Need To Know About Digital Commerce Strategies

March 26, 2018

Why Read This Report

Direct-to-consumer (D2C) commerce is not a new approach to retail, but there is renewed interest among branded manufacturers, and additional options are available. As consumers become even more digitally connected, branded manufacturers are enticed by digital commerce benefits, such as better sales margins, increased product control, and richer customer relationships. This report answers digital business professionals' frequent questions regarding digital commerce strategy, including the different approaches, and the impact it has on existing retail partner relationships.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Recommended Research