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For B2C Marketing Professionals

Q&A: What Marketers Need To Know About Consumer Identity Graphs

As The Key To Identity Resolution, The Identity Graph Is Having A Moment

August 26, 2019

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Why Read This Report

Historically considered an obscure, often hidden, function, the identity graph is enjoying unprecedented popularity as B2C marketers prioritize identity resolution. Firms now understand that the identity graph directly impacts customer insights and engagement efforts. This is driving intense interest from brands in evaluating identity graph capabilities and asserting ownership of their customer identity graph.

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