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For B2C Marketing Professionals

Q&A: What Marketers Need To Know About Social Media Consumer Segmentation

Social User Data Allows Marketers To Build Novel Segments For Uniquely Relevant Insights

July 22, 2020

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Why Read This Report

Social media data, in the form of profiles, connections, likes, shares, and posts, can be the raw material for remarkably relevant marketing. The data serves as a map to consumers' preferences, interests, and beliefs. But marketers struggle to mine the data, identify and build valuable segments based on the data, and target those segments with uniquely relevant products, offers, and messages. This report answers B2C marketers' biggest questions on how these segments work, how they can be used, and whom to turn to in order to generate them.

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Table of Contents

  • Social Media Consumer Segments Make Marketing Uniquely Relevant
  • Supplemental Material
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