Skip to main content

Save or Share this Report

For B2C Marketing Professionals

Q&A: What Marketers Need To Know About Social Media Consumer Segmentation

Social User Data Allows Marketers To Build Novel Segments For Uniquely Relevant Insights

July 22, 2020

Primary author headshot

Authors

Why Read This Report

Social media data, in the form of profiles, connections, likes, shares, and posts, can be the raw material for remarkably relevant marketing. The data serves as a map to consumers' preferences, interests, and beliefs. But marketers struggle to mine the data, identify and build valuable segments based on the data, and target those segments with uniquely relevant products, offers, and messages. This report answers B2C marketers' biggest questions on how these segments work, how they can be used, and whom to turn to in order to generate them.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).

Purchase

Table of Contents

  • Social Media Consumer Segments Make Marketing Uniquely Relevant
  • Supplemental Material
  • Related Research Documents

Recommended Research