Skip to main content

Save or Share this Report

For B2C Marketing Professionals

Q&A: What Marketers Need To Know About Zero-Party Data

October 10, 2018

Primary author headshot


Why Read This Report

B2C marketers know how difficult it is to build and maintain a trusted relationship with consumers. The introduction of regulations like the European Union's General Data Protection Regulation (GDPR) and Vermont's data broker registration law make the use of third-party data — a crucial marketing tool — even more difficult for marketers. There's another option, though: zero-party data. This report dives into zero-party data, how it differs from first-party data, and how B2C marketers should treat this sensitive information.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Recommended Research