Best Practice Report

Q&A: What Global Marketers Need To Know About European Privacy Laws

October 14th, 2016
FK
Fatemeh Khatibloo
With contributors:
Enza Iannopollo , Renee Murphy , Christopher McClean , Alexander Spiliotes

Summary

In May 2018, Europe's General Data Privacy Regulation (GDPR) will go into enforcement mode. Most North American marketers may think they're immune to these laws — and to their hefty penalties — but this couldn't be further from the truth. This report will provide a primer on the law and its implications, with specific guidance to any company that has ever sold products or services to a European customer.

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