Trends Report

Re-Engineer Your Business For Mobile Moments

Embrace The IDEA Cycle: Identify, Design, Engineer, Analyze

January 24th, 2014
Josh Bernoff, null
Josh Bernoff
With contributors:
Khalid Kark , Elizabeth Ryckewaert


The mobile mind shift is the expectation that your customer can get what she wants in her immediate context and moments of need. This shift means the battle for your customer's attention will be waged in mobile moments — any time she pulls out a mobile device. Because mobile devices are pervasive in life and work, mobile moments have a pervasive impact on your company. Take heart. You can serve customers in their mobile moments if you undertake a new business discipline we call the IDEA cycle — identify mobile moments; design the mobile engagement; engineer your platforms, processes, and people for mobile; and analyze results to monitor performance and improve outcomes. Start with a mobile moment audit to find the mobile moments that matter.

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