Re-Engineer Your Business For Mobile Moments

Embrace The IDEA Cycle: Identify, Design, Engineer, Analyze
January 24th, 2014
With Contributors:
Khalid Kark
and Elizabeth Ryckewaert


The mobile mind shift is the expectation that your customer can get what she wants in her immediate context and moments of need. This shift means the battle for your customer's attention will be waged in mobile moments — any time she pulls out a mobile de

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