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For B2C Marketing Professionals

Reaching Empowered Women Through Social Media

How CPG Brands Can Engage A Core Target Audience

April 7, 2009

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Authors

  • By Emily Riley
  • with Rebecca Jennings,
  • Michael Greene,
  • Emily Bowen

Why Read This Report

Interactive marketers, especially consumer packaged goods (CPG) companies have excellent opportunities to engage with their most influential consumers on social media and gain an edge against their competitors by inspiring genuine interaction with their target audiences. In this report, we look at best practices for reaching a key CPG segment: empowered women — females ages 25 to 54 who feel that the Internet helps them manage family life. In order to engage empowered women successfully and pull ahead of the crowd, CPG companies must design campaigns that enhance communication and aid in consumers' decision-making and influence.

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Table of Contents

  • Successful Social Marketing Provides A Personal Touch To A CPG Campaign
  • RECOMMENDATIONS

  • Let Your Audience Tell You What It Wants, And Then Deliver It
  • Supplemental Material
  • Related Research Documents

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