Retailers lag behind other industries in digital business maturity — and a conservative approach to modern tech architecture and tools is only one hurdle. Forrester data shows that retailers primarily turn to services firms for extra hands on deck. But using partners only to augment staff or for an implementation as a part of a multiyear road map isn't going to boost their maturity. This report challenges digital retail executives to redefine the role of their partners to enable transformation across the four pillars of digital business.