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For CIOs

Reimagine The Product Innovation Cycle For Connected Products

Product Companies Need Customer Experience Help To Create Connected Experiences Using The Internet Of Things

February 26, 2019

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Why Read This Brief

For physical goods, the traditional product development process is no longer sufficient. Customers now expect their physical product experiences to be personalized and constantly improving. CIOs and product leaders must embrace new approaches to implement continuous product innovation cycles. Use internet-of-things (IoT) data from connected products and collaborate with customer experience (CX) pros to better integrate data about customer behavior into ongoing product improvements.

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