Trends Report

Reinvent Customer Relationships With WeChat Mobile

Leverage The Power Of WeChat's Mobile Ecosystem In China

July 8th, 2015
With contributors:
Michael Barnes , Luca Paderni , Flora Zhang , Bill Nagel

Summary

WeChat is the largest mobile social app in Asia Pacific. Offering advanced features and services that go far beyond messaging to both consumers and marketers, it dominates Chinese consumers' mobile lives and is fast entering international markets. By disrupting consumers' mobile behavior and the ways marketers engage with them, WeChat has grown into a powerful mobile ecosystem that marketers cannot afford to ignore. B2C marketers can leverage this report to understand the dynamics of the WeChat mobile ecosystem and learn how to best ride the wave of the WeChat-dominated mobile revolution in China.

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