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For CMO Professionals

Research Round-Up: Data For Marketing

August 26, 2019

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Why Read This Brief

Marketing has been a story of eras: from the mass marketing era to direct marketing to digital marketing and, now, data-driven marketing. But applying data to improve marketing is easier said than done. CMOs should read this summary of Forrester's research to structure their understanding of what it takes to master this new era.

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