Research Round-Up: Data For Marketing

August 26th, 2019

Mary Pilecki VP, Principal Analyst

Stephanie Liu Senior Analyst

With contributors:

Brigitte Majewski , Chahiti Asarpota , Christine Turley

Summary

Marketing has been a story of eras: from the mass marketing era to direct marketing to digital marketing and, now, data-driven marketing. But applying data to improve marketing is easier said than done. CMOs should read this summary of Forrester's research to structure their understanding of what it takes to master this new era.

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