Essentials Report

Research Overview: Digital Commerce Strategies For Brands

A Guide To How Branded Manufacturers Must Reevaluate Their Digital Commerce Strategy And Opportunity

June 21st, 2021
Michelle Beeson, Senior Analyst
Michelle Beeson Senior Analyst
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
With contributors:
Fiona Swerdlow , Luis Deya

Summary

Should all brands sell directly to customers online? How should brands work with marketplaces? What does this all mean for existing retail partner and distributor relationships? The sales opportunity across different digital commerce touchpoints — wholesale partner, marketplace, or direct brand website — is not one-size-fits-all. This report includes an overview graphic for eBusiness and channel strategy professionals that highlights the key themes, frameworks, and new approaches for branded manufacturers as they revamp their digital commerce strategies.

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