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For eBusiness & Channel Strategy Professionals

Retail Mobile App Checkout And Payments Best Practices For 2019

Apply Lessons Learned From The European And US Forrester Retail Wave™ Evaluations

June 28, 2019


Why Read This Report

Mobile is a dominant digital touchpoint for today's shoppers, so retailers must elevate their mobile experiences to win, serve, and retain loyal customers. Data shows that those who download and use a retailer's app are most loyal, so it's critical that the app deliver an exceptional shopping experience to keep them. This report analyzes best practices for leading mobile app checkout and payments functionalities. It is part of a series that provides digital business professionals with best-practice examples of leading retail app features and user experience.

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Table of Contents

  • Mobile Apps Are A Dominant Touchpoint For Retailers
  • Mobile Checkout Still Fails Retail Customers
  • Supplemental Material
  • Related Research Documents

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