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For CMO Professionals

Retail Remains The Second-Largest Digital Marketing Spender In The US

US Retailers Refine, But Still Grow, Their Digital Marketing Budgets

January 3, 2020


Why Read This Brief

Retail digital marketing spend in the US will grow to $21.3 billion by 2023. CMOs should read this report to see how retailers will distribute their growing budgets to compete with Amazon and direct-to-consumer (DTC) brands.

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