Save or Share this Report

For CMO Professionals

Retail Remains The Second-Largest Digital Marketing Spender In The US

US Retailers Refine, But Still Grow, Their Digital Marketing Budgets

January 3, 2020

Authors

Why Read This Brief

Retail digital marketing spend in the US will grow to $21.3 billion by 2023. CMOs should read this report to see how retailers will distribute their growing budgets to compete with Amazon and direct-to-consumer (DTC) brands.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Want to know what will happen in 2020? Visit Forrester's Predictions 2020 Hub, where you can read what's coming next in marketing, customer experience, technology, innovation, and more.

Purchase Report

This report is available for individual purchase ($395 USD).

Purchase

Recommended Research