Forecast Report

Retail Remains The Second-Largest Digital Marketing Spender In The US

US Retailers Refine, But Still Grow, Their Digital Marketing Budgets

January 3rd, 2020
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
Brandon Verblow, null
Brandon Verblow
David Novitzky, null
David Novitzky
With contributors:
Fiona Swerdlow , Lexie Lawhon , Rachel Birrell

Summary

Retail digital marketing spend in the US will grow to $21.3 billion by 2023. Retailers will shift their ad budgets to connect efficiently with specific audiences. Traditional retailers will compete with DTC brands by acting on their brand promises. Innovation matters in an ecosystem where competitors share the same level of digital savviness. CMOs should read this report to see how retailers will distribute their growing budgets to compete with Amazon and direct-to-consumer (DTC) brands.

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