Trends Report

Retail Technology Investment Priorities

Which Technologies Should CIOs Drive To Generate Quick Returns For Shareholders?

April 1st, 2009
George Lawrie, Vice President, Principal Analyst
George Lawrie Vice President, Principal Analyst
With contributors:
Sharyn Leaver , Varun Sedov

Summary

With the global economy amid financial meltdown, retail CIOs face complex IT choices. Should they continue process improvement initiatives, upgrade their best-of-breed portfolio, or implement a standardized suite? All of these involve significant demands on a retailer's funds and people. To help, Forrester developed a framework diagnostic for retailers to identify low-hanging fruit and self-funding IT initiatives that are adapted to their market positioning and financial situation and capable of generating returns for shareholders in six months or less.

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