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For CIOs

Retail Technology Investment Priorities

Which Technologies Should CIOs Drive To Generate Quick Returns For Shareholders?

April 1, 2009

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Why Read This Report

With the global economy amid financial meltdown, retail CIOs face complex IT choices. Should they continue process improvement initiatives, upgrade their best-of-breed portfolio, or implement a standardized suite? All of these involve significant demands on a retailer's funds and people. To help, Forrester developed a framework diagnostic for retailers to identify low-hanging fruit and self-funding IT initiatives that are adapted to their market positioning and financial situation and capable of generating returns for shareholders in six months or less.

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Table of Contents

  • The Recession Takes The Wind Out Of Retail's Sails
  • Retail CIOs: Place Your Bets Like A Venture Capitalist Would
  • Use Three Factors To Prioritize Investment Opportunities

  • Chart The Course For Retail Recovery
  • Supplemental Material
  • Related Research Documents

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